The evidence is mounting. Aligning your business with values that matter to you, your employees and your customers is a profitable decision to make.
Just look at the example of Chipotle v. McDonald's: People - customers and business owners alike - are lining up to spend their dollars on products and services that align with their values.
Ok, so you're not quite a national chain. This still matters. Values-driven, purpose-based business is a wave you want to catch.
People are quite literally waking up and realizing that feeling good and living a good life is born from more than a healthy bank account. A dynamic interplay with purpose, supportive relationships and a positive impact on the community and environment all make great fodder for overall happiness. They're also great for profit.
So how do you align your business around your values?
It's a process. It takes intentional commitment and effort. It takes conviction.
And it starts with doing the Alignment Audit so you know where you are right now and where you could be.
Because knowing where you are is always the first step in getting to where you want to go.